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Understanding Consumers
University of Westminster - Arts, Business & Sciences Program
London, England
Dates: 6/18/22 - 7/30/22
Understanding Consumers
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: 4MARK005W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
This module aims to provide a good understanding of consumer behaviour concepts, theories, and how marketing managers utilise them to design their marketing strategies in order to influence consumers? decision-making process in their product and/or service purchase process. The application of consumer behaviours will be examined in the context of Business to Consumer (B2C) and Business to Business (B2B).
Prior to Summer 2025 course title was: Buyer Behaviour
Prior to Summer 2025 course title was: Buyer Behaviour