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Advertising and Public Relations in Tourism
Science & Engineering Program
Alicante, Spain
Dates: 9/4/25 - 12/20/25
Advertising and Public Relations in Tourism
OVERVIEW
CEA CAPA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Advertising
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Advertising and Public Relations in tourism, within the Tourism Degree taught at the University of Alicante, is a compulsory subject in which basic and compulsory contents related to the conceptualization of the tourist communicative process, the historical evolution of the discipline and its strategic planning.
As stated in the White Book of the Bachelor's Degree in Tourism (ANECA, 2004), among the professional figures, the one to perform functions in different areas of promotion stands out: management of promotion policy, responsible for relations with public administrations or other companies, where he supervises the content and coherence of communication at the service of the strategy set by the company's management. So that the new graduate in the tourism degree must have knowledge of media and communication actions that facilitate the company's relations with its environment. Within the management role, you must be able to organize and coordinate communications development plans. As for the technical manager of a public promotion institution, you must have knowledge of the tourism market, understand the destination and be familiar with the promotion and research techniques that allow you to establish the objectives of the main promotional actions.
The Advertising and Public Relations in Tourism subject is related to others in the curriculum: Tourism Marketing and Protocol and Organization of Events in Tourism. The Tourism Marketing subject is the starting point for some of the objectives set out in Advertising and Public Relations in tourism. Protocol and organization of events in tourism is an elective of Planning and management of tourist destinations, so Advertising and Public Relations in tourism must be a solid base to facilitate the entry and learning of students in Protocol and organization of events in sightseeing. Therefore, the part that deals with public relations within the subject contributes to consolidating essential knowledge for the achievement of the objectives of other subjects of the study plan where it is located.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.
As stated in the White Book of the Bachelor's Degree in Tourism (ANECA, 2004), among the professional figures, the one to perform functions in different areas of promotion stands out: management of promotion policy, responsible for relations with public administrations or other companies, where he supervises the content and coherence of communication at the service of the strategy set by the company's management. So that the new graduate in the tourism degree must have knowledge of media and communication actions that facilitate the company's relations with its environment. Within the management role, you must be able to organize and coordinate communications development plans. As for the technical manager of a public promotion institution, you must have knowledge of the tourism market, understand the destination and be familiar with the promotion and research techniques that allow you to establish the objectives of the main promotional actions.
The Advertising and Public Relations in Tourism subject is related to others in the curriculum: Tourism Marketing and Protocol and Organization of Events in Tourism. The Tourism Marketing subject is the starting point for some of the objectives set out in Advertising and Public Relations in tourism. Protocol and organization of events in tourism is an elective of Planning and management of tourist destinations, so Advertising and Public Relations in tourism must be a solid base to facilitate the entry and learning of students in Protocol and organization of events in sightseeing. Therefore, the part that deals with public relations within the subject contributes to consolidating essential knowledge for the achievement of the objectives of other subjects of the study plan where it is located.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.