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International Marketing
International Business Program
French Alps: Grenoble, France
Dates: 5/10/18 - 6/9/18
International Marketing
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30
DESCRIPTION
The objective of the course is to examine the basics of marketing products and services across national boundaries. The key elements of the course will cover includes:
a) Firm decision to enter international markets
b) Selection of international markets to enter
c) Market entry strategies for international markets
d) Evolution of marketing mix strategies in international markets
The course will give you a head start in achieving an international career in business giving you a "flight-simulator" experience using a business simulation - Country Manager. Why care about international markets? While many firms have experience and significant success in their "home" markets, due to greater than ever mobility and access to other countries, firms have greater opportunity to extend their markets internationally now than any time in history. However, utilizing those opportunities not only require detailed understanding of these markets but also the ability to implement a marketing strategy suitable for those markets. Conversely, firms that rely solely on their home markets, also expose themselves to foreign competition entering their own backyard. In today's hyper-globalized world there are also so many synergies to be drawn from marketing products and services across countries that ultimately foster organizational learning and innovation which eventually lead to a sustainable competitive advantage.
a) Firm decision to enter international markets
b) Selection of international markets to enter
c) Market entry strategies for international markets
d) Evolution of marketing mix strategies in international markets
The course will give you a head start in achieving an international career in business giving you a "flight-simulator" experience using a business simulation - Country Manager. Why care about international markets? While many firms have experience and significant success in their "home" markets, due to greater than ever mobility and access to other countries, firms have greater opportunity to extend their markets internationally now than any time in history. However, utilizing those opportunities not only require detailed understanding of these markets but also the ability to implement a marketing strategy suitable for those markets. Conversely, firms that rely solely on their home markets, also expose themselves to foreign competition entering their own backyard. In today's hyper-globalized world there are also so many synergies to be drawn from marketing products and services across countries that ultimately foster organizational learning and innovation which eventually lead to a sustainable competitive advantage.