Arts Administration: The Creative Industries in a Digital World

This course will focus on the structures of creative industries, and how arts administrators successfully share creativity with the public and leverage the commercial opportunities of creative production. Students will explore such topics as the arts as a business, managing financial imperatives and the artistic process, and promoting and presenting cultural products; examine case studies from a variety of fields such as film, digital media, gaming, theater, museums, and publishing; and engage directly with practitioners successfully working in fields of arts and culture, and those managing the interface between creativity and business in London.