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BUS 3826 Retail Marketing
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/1/18 - 12/22/18
BUS 3826 Retail Marketing
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Course Code: BUS 3826
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Senior Year
DESCRIPTION
The Retail Marketing course familiarizes students with the decisions involved in developing and running a retail firm. Attention is devoted to the institutions of retailing, retail strategy process, consumer retailing research, the retail organizational structure, communication with the customer, pricing, integrated communication, controlling the retailing strategy, and retailing trends.