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BUS 3810 Intellectual Property and Ethical Marketing
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/1/18 - 12/22/18
BUS 3810 Intellectual Property and Ethical Marketing
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 3810
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Business Law
DESCRIPTION
The course aims to inform students about the different rules on intellectual property for companies and private individuals who sell their products on the market or on the internet. Topics include: How global companies can develop core ethical business codes, intellectual property and copyright, patents, trademarks, designs and logos, Creative commons, advertising practices, IP infringements and intellectual property crime, fair use and fair dealing a cultural perspective