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BUS 3520 Doing Business in Europe
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/1/18 - 12/22/18
BUS 3520 Doing Business in Europe
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601 Marketing Principles and BUS 2301 Micro Economics
DESCRIPTION
The purpose of this course is to give students a comprehensive understanding of Europe?s business environment at present and in the future with a particular focus on France. The course will cover an overview of the general environment in France; to highlight certain facts and analytical framework for strategic management, marketing and operation management in France; to develop insights into business opportunities and threats in the French context.