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CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601 Marketing Principles
DESCRIPTION
This is a distance learning course. Students are expected to conduct market research, to compile a detailed report and to make an oral presentation. The research has to be professional, the financial analysis must be accurate, and the strategic recommendations have to be feasible and argumented.
Get a Flight Credit worth up to $1,000 when you apply with code* by January 1, 2025