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BUS 3002 Entrepreneurship
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/1/18 - 12/22/18
BUS 3002 Entrepreneurship
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601 Marketing Principles
DESCRIPTION
This is a distance learning course. Students are expected to conduct market research, to compile a detailed report and to make an oral presentation. The research has to be professional, the financial analysis must be accurate, and the strategic recommendations have to be feasible and argumented.