Marketing & Sustainable Business

Florence, Italy

Available with an Internship

Marketing & Sustainable Business

About the Program

How do Italian businesses in the food, wine, fashion, and luxury sectors succeed in a changing market? Study the dynamic, innovative fields of marketing and business with particular consideration of Italian industries and economic models. Combining theory and real-world studies, this program's core courses help you develop decision-making and problem-solving skills, while gaining insight into consumer behavior, product management, entrepreneurship, supply chain relationships, marketing channels, and research. Classroom studies are complemented by visits to local businesses and meetings with entrepreneurs, giving you the opportunity to think creatively, solve problems, and collaborate with others.

Requirements

Overview

Location:

Florence

Dates:

8/29/23 - 12/16/23

Price:

$17,395

Credits:

13 - 16

Deadlines

Apply By:

Closed

Withdraw By:

6/14/23

Requirements

U of A Study Abroad Application
Complete Application
$95 Online Application Fee
Transcript - Unofficial

Eligibility

Foreign Language Proficiency:

All Levels

Minimum GPA:

2.5

Education
Completed:

High School Graduate

Get a Flight Credit worth up to $1,000 when you apply with code* by January 1, 2025

Where You'll Study

CEA CAPA Florence Center

The CEA CAPA Florence Center provides instruction in the disciplines of liberal arts, business, and social sciences, with courses that turn the city of Florence into a living classroom. Here, you'll c...

Student Lounge
Student Lounge
Study Area
Study Area
Counseling Services
Counseling Services
Student Health Services
Student Health Services
13-16

Credits

Program Structure & Courses

Enroll in 1 Italian language course, 1-3 core courses, and 0-3 optional elective courses. Language courses meet for 60 contact hours/4 credits, and core and elective courses meet for 45 contact hours/3 credits. You may earn up to a total of 16 credits (240 contact hours).

Language courses meet 4 times per week, Monday-Thursday. Elective and core courses generally meet 2 times per week, Monday-Thursday. Active learning components required by your courses may be scheduled for Fridays.

Prior to departure, you will select your preferred courses and indicate your estimated Italian language level. After you arrive in Florence, you'll take a language placement exam to determine final placement. You will be enrolled into courses based on their availability. It is in your best interest to have multiple alternative courses approved by your home university prior to your departure due to course availabilities. To ensure that you receive credit for the language level you place into, have your home school pre-approve courses at several levels before you leave for Italy. Please consult with your academic advisor at your home university on credit pre-approval guidelines.

All Levels Course Structure

Courses

The following courses have been confirmed for this term. Please note, the host institution reserves the right to cancel or change courses without prior notification.

*Courses with an asterisk indicate that the course has been associated with multiple subject areas.
Please click on the course title to view additional subject areas and detailed course information.

Course Name Level Lang Hours Credits
Advanced Italian 300 It 60 4
Beginning Italian I 100 It 60 4
Beginning Italian II 100 It 60 4
Intermediate Italian I 200 It 60 4
Intermediate Italian II 200 It 60 4
Course Name Level Lang Hours Credits
Family Business and Entrepreneurship 300 En 45 3
The Value of Art: Art Management and Marketing 300 En 45 3
Course Name Level Lang Hours Credits
Fashion Marketing & Merchandising 300 En 45 3
Course Name Level Lang Hours Credits
Fashion Marketing & Merchandising 300 En 45 3
Course Name Level Lang Hours Credits
The Business of Food * 300 En 45 3
Course Name Level Lang Hours Credits
Communication & Global Competence 300 En 45 3
Course Name Level Lang Hours Credits
Cinema & the City: Cinematic Representations of Florence * 300 En 45 3
Course Name Level Lang Hours Credits
Gender as a Social Construct: Re Defining Gender Roles in Italian Society * 300 En 45 3
Course Name Level Lang Hours Credits
The Policies of Organized Crime: Mafia and anti-Mafia in Italy * 300 En 45 3
Course Name Level Lang Hours Credits
Viticulture & Wine Marketing 300 En 45 3
Course Name Level Lang Hours Credits
Photography in Florence 300 En 45 3

Interested in taking your career to the next level?

Where You'll Stay

*Housing options may change and will be confirmed on the housing application form prior to the start of the term. Below are the housing options that have been offered in the past.

Excursions

Get out and explore! Excursions are offered for most semester, year, and summer programs. Semester students are typically offered between two to three excursions and summer study students are typically offered between one to two excursions. You'll receive a calendar of excursions during orientation; here are a few day and overnight excursions we've offered in the past.

What's Included in your Program

From housing to excursions, our programs include a variety of inclusions to enhance your study abroad experience! Here are examples that may be available in Florence. Inclusions vary by program – please contact our Enrollment and Advising team to find out what options are available for you.

  • Personalized Pre-Departure Advising
  • Visa & Immigration Advising
  • Financial Advising
  • Tuition and Registration
  • Airport Pick-up
  • Onsite Orientation
  • City Tour
  • Onsite Staff Support
  • 24/7 Emergency Assistance
  • Travel Medical Insurance
  • International Emergency Service Support
  • Welcome & Farewell Events
  • Centrally Located Housing
  • Wellness Activities
  • Cultural Engagement
  • Language Exchanges
  • Volunteer Opportunities
  • Excursions
  • Host Institution Services & Amenities
  • Official Transcript(s)

Sample Calendar

Below is a tentative itinerary for your program. Please note, dates and events below may change without prior notification. Contact CEA CAPA before purchasing airline tickets.

You will receive a finalized itinerary once you arrive onsite.

Note: Additional cultural activities/excursions or required course-related activities may be incorporated into your final itinerary. You are advised not to make personal travel arrangements until you have the final dates.

Date Description
August 29
Arrival/Program Begins

Official Program Start Date. Students must arrive at the Florence (FLR) airport on this date in order to be eligible for airport pickup. Students will then be transferred to their assigned housing.

August 30 - September 01
Orientation

Mandatory CEA Orientation will be held.

September 04
Classes Begin

Classes begin at CEA on this day.

September 08
Excursion

CEA Excursion to Cinque Terre.

October 13 - 15
Excursion

CEA overnight excursion to Sorrento & Pompeii - option A.

October 20 - 22
Excursion

CEA overnight excursion to Sorrento & Pompeii - option B.

October 30 - November 05
School Break

Fall Break. No classes will be held.

December 14
Classes End

This is the last day of classes at CEA.

December 16
Program Ends/Move-Out

Official Program End Date. Students must move out of housing no later than by 10am on this day.

Sample Budget

This budget contains costs that you can take to your financial aid office. Please note that amounts may fluctuate; we've included a range of costs.

Federal law allows the use of financial aid to cover "reasonable" costs of study abroad including round-trip transportation, tuition and fees for the program, living costs, passport and visa fees, health insurance, and more.

Please note that all costs and charges listed below are subject to change without notice. With the exception of Program Price, all costs are estimates and may vary.

Description Low-Cost High-Cost
Program Fee
Tuition and fees, registration, orientation, airport pickup, welcome and farewell receptions, housing, official transcript, cultural excursions/activities, student support services, CEA On-site Staff and administrative costs.
$17,395
$17,395
International Airfare & Transfers
Cost varies depending on time of purchase, point of origin and time of travel.
$600
$1,200
Immigration Requirements
Includes passport and additional requirements such as visa, entry and exit fees, French Carte de Séjour, French University Administrative Fee (if applicable), or Italian Permesso di Soggiorno.
$298
$298
Books, Materials and Supplies
Includes books, school supplies, art supplies, and course fees. Does not include fees or supplies for optional courses. This cost varies depending on the course choices of the student.
$45
$491
Meals
Includes the average expected cost for food in addition to your meal plan, such as eating out at restaurants.
$2,205
$5,513
Personal Expenses
Includes telephone, laundry, local transportation, personal necessities and upfront payments for potential doctor visits. Please note, certain locations may require deposits to secure spots in CEA organized activities and excursions (deposits are returned at the end of the program if student attends activities/excursions or cancels participation before set deadlines). Some of these costs vary according to the spending habits of the student.
$2,205
$5,513
Travel Expenses
Includes additional travel outside of CEA excursions. This cost varies according to the spending habits of the student.
$245
$1,960
TOTAL EXPENSES $22,993 $32,370