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International Marketing
Shanghai, China
About the Program
The International Marketing program at ESSCA École de Management’s Shanghai campus is designed for students who wish to study marketing within a global environment. The school boasts the rare distinction of triple accreditation—EQUIS, AACSB, and AMBA—and offers courses in a range of marketing disciplines, all taught in English. You’ll attend class alongside students from a wide range of nationalities and academic backgrounds, providing both valuable education and a unique cross-cultural experience.
Requirements
Overview
Shanghai
1/3/20 - 5/24/20
$16,795
15
Deadlines
Closed
10/30/19
Requirements
Eligibility
Some courses may have prerequisites.
1 Year of College, although advanced High School graduates may be eligible
All Levels
2.5
15
Credits
Program Structure & Courses
You’ll enroll in one ESSCA Chinese language course and five ESSCA marketing courses. You will complete two language levels of Chinese within the semester. Classes meet for 22.5–90 contact hours/1.5–3 US credits. You may earn a total of 15 US credits (up to 270 contact hours) per semester.
Language and marketing courses meet daily, Monday - Friday. Active learning components required by your courses may be scheduled any day of the week.
You'll select your courses and take a language placement exam after you arrive in Shanghai and enroll in a language course based on the results. To ensure you receive credit for the language level you place into, have your home university pre-approve courses at several levels before you leave for China. Please consult with your academic advisor at your home university on credit pre-approval guidelines.
All Levels Course Structure
Courses
The host institution has offered the following courses in the past. Please note that course listings will not be finalized until the start of the term.
*Courses with an asterisk indicate that the course has been associated with multiple subject areas.
Please click on the course title to view additional subject areas and detailed course information.
| Course Name | Level | Lang | Hours | Credits |
|---|---|---|---|---|
| LAN 371 & 372 Chinese Language - Beginner & Intermediate | 100 | Ch | 90 | 3 |
| LAN 372 & 373 Chinese Language - Intermediate & Advanced | 200 | Ch | 90 | 3 |
| Course Name | Level | Lang | Hours | Credits |
|---|---|---|---|---|
| MKG 371 Service Marketing & Tourism Management * | 300 | En | 45 | 3 |
| MKG 372 International Marketing | 300 | En | 45 | 3 |
| MKG 373 Event Marketing & Management * | 300 | En | 45 | 3 |
| MKG 374 Fashion Marketing | 300 | En | 23 | 1.5 |
| MKG 375 Digital Marketing | 300 | En | 23 | 1.5 |
Interested in taking your career to the next level?
Excursions
Get out and explore! Excursions are offered for most semester, year, and summer programs. Semester students are typically offered between two to three excursions and summer study students are typically offered between one to two excursions. You'll receive a calendar of excursions during orientation; here are a few day and overnight excursions we've offered in the past.
Sample Calendar
Below is a tentative itinerary for your program. Please note, dates and events below may change without prior notification. Contact CEA CAPA before purchasing airline tickets.
You will receive a finalized itinerary once you arrive onsite.
Note: Additional cultural activities/excursions or required course-related activities may be incorporated into your final itinerary. You are advised not to make personal travel arrangements until you have the final dates.
| Date | Description |
|---|---|
|
January 03
|
Arrival/Program Begins
Official Program Start Date. Students must arrive at the Shanghai Pudong Airport on this date in order to be eligible for airport pickup. Students will then be transferred to student housing. |
|
January 04
|
Orientation
Mandatory CEA Orientation will be held first, and followed by a campus & neighborhood tour. |
|
January 05
|
Excursion
Shanghai City Tour to East Pearl TV Tower, The Bund, Shanghai Urban Planning Museum, East Nanjing Rd, etc. |
|
January 06
|
Orientation
Mandatory ESSCA Orientation will be held at ESSCA Shanghai Center. |
|
January 07
|
Classes Begin
Classes begin at ESSCA on this day. |
|
January 18 - February 02
|
Holiday
Chinese New Year Break. No classes will be held. |
|
March 28 - 29
|
Excursion
CEA Excursion to Wuzhen, Zhejiang Province (Two days). |
|
April 03
|
Holiday
Tomb Sweeping Festival No classes will be held. |
|
April 16 - 19
|
Excursion
Student Excursion to Guilin or Beijing. |
|
May 01
|
Holiday
Labor Day. No classes will be held. |
|
May 18 - 22
|
Final Exams
Final exams will be held in this week at ESSCA. |
|
May 22
|
Classes End
This is the last day of classes at ESSCA. |
|
May 22
|
Farewell Reception
CEA Farewell Reception will be held at local hotel . |
|
May 24
|
Program Ends/Move-Out
Official Program End Date. Students must move out of housing no later than this day. |
Sample Budget
This budget contains costs that you can take to your financial aid office. Please note that amounts may fluctuate; we've included a range of costs.
Federal law allows the use of financial aid to cover "reasonable" costs of study abroad including round-trip transportation, tuition and fees for the program, living costs, passport and visa fees, health insurance, and more.
Please note that all costs and charges listed below are subject to change without notice. With the exception of Program Price, all costs are estimates and may vary.