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Experiential Learning Opportunities
Digital Trading
University of Westminster - Full Curriculum Program
London, England
Dates: 1/15/22 - 5/28/22
Digital Trading
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Fashion Design
Instruction in: English
Course Code: 5FAMN018W
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 4
DESCRIPTION
The students will be able gain a broader awareness of the digital fashion landscape through lectures and interactive
seminars. The module critically analyses the role of digital within trading and assesses the overall business
strategies of organizations operating within the fashion industry, ultimately investigating how these are changing due
to digital advancements. Digital Trading offers an evolutionary and ‘digital’ perspective, beginning with its origins in
customer relationship management, following the continuing impact of new web technologies and insight
management, to the application of digital technologies and insight to analyse and drive consumer and business
decisions. Level 5 students will have the opportunity to explore and evaluate various digital practices in the context
of the fashion business (buying, merchandising, marketing, retail practices, store management, consumer behavior
etc.). Big data and analytics will be discussed in relation to the latest innovations in fashion business and their
implications on business performance, and consumer behavior.
seminars. The module critically analyses the role of digital within trading and assesses the overall business
strategies of organizations operating within the fashion industry, ultimately investigating how these are changing due
to digital advancements. Digital Trading offers an evolutionary and ‘digital’ perspective, beginning with its origins in
customer relationship management, following the continuing impact of new web technologies and insight
management, to the application of digital technologies and insight to analyse and drive consumer and business
decisions. Level 5 students will have the opportunity to explore and evaluate various digital practices in the context
of the fashion business (buying, merchandising, marketing, retail practices, store management, consumer behavior
etc.). Big data and analytics will be discussed in relation to the latest innovations in fashion business and their
implications on business performance, and consumer behavior.