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The Business of Sport
University of Westminster - Full Curriculum Program
London, England
Dates: 1/12/19 - 5/25/19
The Business of Sport
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Business
Instruction in: English
Course Code: 4BUSS003W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
Sport is a high profile global business, which excites and entertains, builds allegiances and generates intense rivalries. As such it provides the perfect medium to explore important business concepts of relevance for private, public and not-for-profit organisations. The module looks at concepts such as of value and price in sport, the market for (and marketing of) sports products and services, issues of CSR and ethics in sport and the role of government regulations.