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Fundamentals of Marketing
University of Westminster - Direct Enroll Program
London, England
Dates: 6/15/24 - 7/27/24
Fundamentals of Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: 4MARK003W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
This module gives an overview of the marketing function and some insight into its practice and associated ethical issues. Examining the range of uses of marketing in different types of organisations, students become familiar with investigating the overall socio-economic and business contexts in which marketers operate. The module introduces themes that will be developed in subsequent modules, such as consumer and organisational buyer behaviour and some of the 'tools' available to marketers.