Claim up to $500 in flight credits!
Get up to $500 in flight credits or grants toward study or internship programs abroad when you apply by January 01, 2025. See our Official Rules for full details.
The Business of Sport
University of Westminster - Arts, Business & Sciences Program
London, England
Dates: 6/15/19 - 7/6/19
The Business of Sport
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Business
Instruction in: English
Course Code: 4BUSS003W
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 4
Prerequisites: None
DESCRIPTION
Worldwide, the sports industry is estimated to be worth well over US$500 billion; in the UK, alone, it may be worth in excess of £15 billion. On any measure ?whether in terms of turnover, profitability, employment, participation or media profile -sports business is big business. Using a blend of theory and practice, and case studies from a variety of competitive sports, this module examines the distinctive nature and context of sport and sport business. It draws on various functional areas in business -economics, finance, marketing, and law among others and practitioner knowledge - to build a profile of the sports industry. Finally, it considers contemporary issues of importance in the sports industry such as sponsorship and the media.