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The Power of Brands
University of Westminster - Arts, Business & Sciences Program
London, England
Dates: 7/6/19 - 7/27/19
The Power of Brands
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: 4MARK006W
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 4
Prerequisites: None
DESCRIPTION
Creating and managing successful brands is a source of competitive advantage to modern organizations. This module provides students with the fundamental understanding of brands, brand positioning and brand portfolio management. It engages students by practical demonstration of the effective use of marketing and branding tools. At the heart of an effective brand strategy, is its seamless integration with the marketing mix. A successful brand plan, does not only address how the brand will be communicated but also how it will be protected.