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Online Entertainment Management
University of Westminster - Arts, Business & Sciences Program
London, England
Dates: 6/17/17 - 7/8/17
Online Entertainment Management
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Business
Instruction in: English
Course Code: 4EBUS001W
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
There is an increase in the use of online entertainment content in the entertainment industry (for example, YouTube, BBC iPlayer, iTunes etc.). This module investigates why there is an increase of online entertainment content, how online content is changing the business environment of the entertainment industry and how organizations in other industries can use this technology to gain competitive advantage. The module provides a lively and entertaining look at this exciting area.