VC Moving Image Design: Motion Graphics

This subject provides students with the opportunity to further develop their understanding of the professional framework and techniques associated with the design and production of motion graphics. Students are encouraged to experiment with different methods of image making, combining various types of media: live action videos; graphics; type; stills; and sound. Students learn to respond to critique and incorporate feedback into their illustrative work, activities crucial to successful communication in industry. Visual research and critical analysis is incorporated into this subject with a view to developing a critical vocabulary to enable articulate responses to ideas, process and outcomes in the field. Students also extend their understanding of relevant software, as well as other forms of image-making for screen design. Students are encouraged to reflect analytically and experiment. Whenever possible projects are introduced that require students to integrate language and image, and to collaborate on research in order to develop sound understanding of fundamental design principles and technical skills related to visual communication in a moving image context.