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Pricing Strategies and Tactics
University of Technology Sydney - Direct Enroll Program
Sydney, Australia
Dates: 2/10/23 - 5/19/23
Pricing Strategies and Tactics
OVERVIEW
CEA CAPA Partner Institution: University of Technology Sydney
Location: Sydney, Australia
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
Prerequisites: Requisite(s): ((24108 Marketing Foundations OR 24109 Marketing and Customer Value) AND 24309 Marketing Research)
DESCRIPTION
Pricing directly affects a firm's bottom line. It is through pricing that managers can affect revenues and profit. This subject builds the required knowledge and competencies so that managers can generate revenues through the development of profitable value-oriented pricing strategies and tactics.