Featured Programs
Experiential Learning Opportunities
Claim up to $500 in flight credits!
Get up to $500 in flight credits or grants toward study or internship programs abroad when you apply by March 15, 2025. See our Official Rules for full details.
Buyer Behavior Analysis
University of Galway - Full Curriculum Program
Galway, Ireland
Dates: 1/5/22 - 5/7/22
Buyer Behavior Analysis
OVERVIEW
CEA CAPA Partner Institution: University of Galway
Location: Galway, Ireland
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK203
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 2.5
Contact Hours: 36
DESCRIPTION
The objective of this course is to give students a critical understanding of the factors influencing consumer behavior which can be used in the development of more effective marketing strategies.