Marketing Principles

University of Galway - Full Curriculum Program
Galway, Ireland

Dates: 8/30/22 - 12/18/22

University of Galway - Full Curriculum

Marketing Principles

Marketing Principles Course Overview

OVERVIEW

CEA CAPA Partner Institution: University of Galway
Location: Galway, Ireland
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK204
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 2.5
Contact Hours: 36

DESCRIPTION

The object of this course is to introduce students to the key marketing concepts and their application in both an Irish and international context.


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