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The Business of Social Media
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: early Jan 2026 - mid May 2026
The Business of Social Media
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT382BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Social media has continued to grow as a vital business tool. In this course, students will appreciate the strategic importance of social networks. Students will be exposed to and analyze case studies of diverse organizations adopting social media. The course will also explore key challenges of social media, including the risks and challenges of managing its use, and the importance of identifying and managing misinformation.