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Strategic and Operational Marketing
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: early Jan 2026 - mid May 2026
Strategic and Operational Marketing
OVERVIEW
CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 4
Contact Hours: 60
DESCRIPTION
The subject introduces the student to the main concepts of Marketing, paying special attention to the market and the environment from a customer-oriented perspective. Segmentation and positioning strategies are explained too. All the marketing stages are presented: the analytical stage, the strategic stage and an introduction to the marketing mix techniques: product, price, distribution and communication, within the operational stage. The subject of Strategic and Operational marketing will allow students to learn the theories and basic concepts of tourism marketing such as, market, segmentation and positioning and will also allow them to understand the importance of customer orientation in decision making. In addition, it will enable students to perform analysis and diagnosis of marketing situations: SWOT, PESTEL, product / service analysis, pricing, etc.