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Consumer Behavior
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: early Jan 2026 - mid May 2026
Consumer Behavior
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT310BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prior to enrollment, this course requires you to have completed an introductory course in Marketing.
DESCRIPTION
In this course students will learn why consumers behave the way they do, how environmental forces influence and shape our behavior, and the practical marketing implications of that behavior. Topics will include consumer behavior decision making and the effects that internal influences (motivation, perception, affect, personality, lifestyles, and values) and external influences (culture, family, social class, competition, group influences and social media) have in that decision making process.