Tourism Science

The deep development of tourism that we have experienced in recent times has caused a transformation in our way of approaching to this phenomenon. A proof of this fact is the consolidation process of tourism studies at the university level. This is so because the university, through the generation of knowledge, must provide society and future professionals with tools to understand and manage the sector.

The concept of tourism science, therefore, starts from the need to approach tourism beyond simple definitions that do not clarify the complexity of the phenomenon. Therefore, it is necessary to adopt an interdisciplinary perspective and an integrate multiple views from academia, so that a global understanding of the tourism phenomenon can be generated. In this way, through this subject, the student will acquire the bases for a transversal vision of tourism. This vision is today essential for future professionals and companies in a sector that is increasingly tending towards responsibility and sustainability in a changing environment. Likewise, the knowledge acquired in this subject is basic to choose to work in academic research and teaching in tourism.

In short, the subject is proposed as an instrument for discussion and transformation of the most traditional and immobile views of tourism, aligned with the experience and research work carried out from the CAMPUS CETT UB in the fields of tourism policy and governance. sustainability and SDG, smartourism, digitization, marketing, ethics, business models, new economy.