Advanced Planning of Tourism Destinations

This subject is based on the knowledge acquired in "Tourism Planning and Development" and aims to study in further depth those aspects that influence the design of tools for planning and management of tourist destinations. This subject will help consolidate theoretical concepts related to sustainable development, acquired through a critical review and analysis of several case studies, and address current issues. Therefore, students will become familiar with elements that directly affect the current tourism context (such as climate change, globalization, cultural banalization and identity loss, equitable distribution of wealth, or empowerment through decision-making, among others) and will be able to understand how to create and manage sustainable and competitive tourism experiences in the tourism sector. To summarize, the course will deal with the phenomena that shape the job of tourism managers and technicians, and issues directly related to the competitiveness of tourism companies and the sector's key players.