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Strategic Planning and Financial Management
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: 1/8/20 - 5/16/20
Strategic Planning and Financial Management
OVERVIEW
CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 4
Contact Hours: 60
DESCRIPTION
To manage a company effectively, it is important to know the external and internal factors that can affect the choice of the overall corporate strategy and organizational structure of the company. And this decision has to take into consideration the on-going development within globalization, the technology changes and the macro-economic and political conditions.
The subject is part of the compulsory specialization in Hotel Management and is essential to achieve the study of knowledge management and leadership that currently require companies.
Strategic and Financial Management is a course that draws upon the knowledge that the student has acquired from other courses (marketing, finance, revenue management, law, Accounting). The course objective is to teach how to define, design and implement appropriate strategies to face the real problems in the hospitality sector.
The subject is part of the compulsory specialization in Hotel Management and is essential to achieve the study of knowledge management and leadership that currently require companies.
Strategic and Financial Management is a course that draws upon the knowledge that the student has acquired from other courses (marketing, finance, revenue management, law, Accounting). The course objective is to teach how to define, design and implement appropriate strategies to face the real problems in the hospitality sector.