Tourism and Cultural Heritage

Discovering, knowing, enjoying and experiencing culture and heritage are some of the main reasons for tourists to travel and, are also selling points to promote a destination. This course provides the basic keys to interpret the architectural, archeological, urban and artistic heritage at both local and global levels, in order to contribute to the cultural sustainability of a given destination. The analysis tools provided will be applied on field trips and through case studies. This course also provides the basis for further development in specialty subjects: management of cultural tourism and heritage mediation. The student will, therefore, be able to make objective and subjective analysis of heritage assets and know how to communicate them, both written and orally, as well as to integrate them into a tourism project.