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Innovation Processes for Design and Transformation of Tourism Products I
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: 9/1/22 - 12/17/22
Innovation Processes for Design and Transformation of Tourism Products I
OVERVIEW
CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
Contact Hours: 60
DESCRIPTION
This subject will allow the student to understand and acquire knowledge of all innovation processes and specifically innovation in tourism 4.0. We will know and discover the different models of innovation creation through useful tools and work systems used by the most advanced companies in the market. You will learn the metrics of innovation, and how the monitoring Kpi's help to validate the models.
It will also be the common thread for the innovation of the projects of the work teams. It will show the process in detail on how to create the innovation from the 'what', 'who', 'where', 'how', and 'where'. For this, real cases of innovation will be used and we will learn how to generate them for our own challenges. The subject is developed in a constant work environment of modeling value proposals for the new 4.0 client. A window for creativity that allows ideas to land in an orderly way and turn them into projects.
It will also be the common thread for the innovation of the projects of the work teams. It will show the process in detail on how to create the innovation from the 'what', 'who', 'where', 'how', and 'where'. For this, real cases of innovation will be used and we will learn how to generate them for our own challenges. The subject is developed in a constant work environment of modeling value proposals for the new 4.0 client. A window for creativity that allows ideas to land in an orderly way and turn them into projects.