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The Psychology of Consumer Behavior
Theatre Arts Program
London, England
Dates: mid Jan 2026 - late Apr 2026
The Psychology of Consumer Behavior
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Psychology
Other Subject Area: Marketing
Instruction in: English
Course Code: PSY322LHR
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course engages students in the exploration of consumer behavior, perceptions, attitudes and explores how consumers think. It analyses the customers' mentality including consumer goal directed behaviors, motivations and methods of persuasions.
Students have the opportunity to gain skills in communication and analysis as they engage in the investigation of the underlying factors of consumer behaviors. This course utilizes individual differences and motivational theories to provide students with an insight into how consumers make buying decisions and the various factors, both psychological and social factors, that influence the decision-making process.
Course is cross-listed with MKT322.
***Course is pending approval from CEA CAPA's School of Record.***
Students have the opportunity to gain skills in communication and analysis as they engage in the investigation of the underlying factors of consumer behaviors. This course utilizes individual differences and motivational theories to provide students with an insight into how consumers make buying decisions and the various factors, both psychological and social factors, that influence the decision-making process.
Course is cross-listed with MKT322.
***Course is pending approval from CEA CAPA's School of Record.***