Arts Administration: The Creative Industries in a Digital World

Arts and culture are rapidly growing sectors of the economy in the UK and worldwide. This course focuses on how the Creative industries are structured and how arts administrators successfully share creativity with the public. Key topics examined include the arts as a business; marketing and the artistic process; promoting and presenting cultural products. Case studies are drawn from a variety of fields such as theatre, museums and galleries and enable students to engage directly with practitioners successfully working in various fields of arts and culture in London.

As students explore key concepts and theories and familiarize themselves with the practical applications of the industries in action, they acquire a deeper insight of the media they consume via interaction with professionals, venues, and event opportunities highlighted in this module. Throughout this course, students are encouraged to explore their own interests in the Creative Industries.