MK3003 Digital Marketing

Online Marketing in the Digital Era offers a comprehensive exploration of contemporary digital marketing. Over the course of 25 sessions, students will delve into various facets of online marketing, equipping them with the knowledge and skills necessary to navigate the ever-evolving digital landscape effectively.

The course commences with an introduction to online marketing, tracing its evolution and the profound influence of the internet on marketing practices. Students will explore the historical development of the internet, from its prehistory to the Web 2.0 era, and its transformative impact on marketing.

Throughout the program, students will gain insights into crucial digital marketing strategies, including social media marketing, advertising, content creation, search engine optimization, and email marketing. They will also discover the role of artificial intelligence in marketing, web analytics, and data-driven decision-making.

The curriculum covers contemporary topics such as influencer marketing, mobile marketing, online reputation management, and ethical considerations in social media marketing. Additionally, students will delve into B2B marketing strategies, social media ethics, and final exam preparation.

By the course's conclusion, students will be well-prepared to navigate the complex world of digital marketing, armed with practical skills and a deep understanding of industry best practices.

Previous course title & code was: MK3001 Online Marketing