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Study + Intern
MKT 250 Media and Marketing Communications
Study + Internship in Prague Program
Prague, Czech Republic
Dates: 8/28/17 - 12/16/17
MKT 250 Media and Marketing Communications
OVERVIEW
CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Other Subject Area: Communication
Instruction in: English
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
Upon successful completion of this course, students will have a thorough understanding of the purpose, principles, and practice of utilizing different media vehicles both as an independent discipline and as an integrated part of the complete marketing mix. A contemporary overview of numerous media and marketing concepts as well as local and international business media environments will be assessed using practical case studies. Students will learn to understand the cornerstones of Marketing Communication and the theoretical concepts and foundations of mass communication.
*Please note: In the Spring term, this course is predominantly taken by CEA students.
*Please note: In the Spring term, this course is predominantly taken by CEA students.