Study + Intern

The Innovation and Product Manager

Study + Internship in London: London South Bank University Program
London, England

Dates: 1/18/20 - 6/6/20

Study + Internship in London: London South Bank University

The Innovation and Product Manager

The Innovation and Product Manager Course Overview

OVERVIEW

CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing

DESCRIPTION

This module enables learning about the methods marketers use to develop and manage their product range (the offer) in relation to both goods and services. It considers the portfolio and its management paying particular attention to innovation and new product development


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