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Study + Intern
Public Relations
Study + Internship in London: London South Bank University Program
London, England
Dates: 1/18/20 - 6/6/20
Public Relations
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_6_PRE
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Intro to Marketing and Intro to Business Management (or equivalent)
DESCRIPTION
This course covers the basic principles, processes and applications of Public Relations Management and Practice. It looks at the role of PR as part of Integrated Marketing Communications within the marketing function. The unit focuses on the practical and creative aspects of planning and developing PR communications techniques. It, therefore, combines theory with practical exercises, case studies, class and group discussions and the development of a substantial practical group project, a PR Campaign Plan and its partial execution. The unit uses extensive real-life case histories and current examples from organisations involved in internal and external communications.