Entrepreneurial Mind-set: Business Discovery & Development

Entrepreneurs know the best feeling in business discovery and development is when the start-up venture is developed to a size that suits the needs of the market and others believe in its success just like the entrepreneur and a "brand presence" is established. This module develops on the principles behind what gives entrepreneurs the mind-set and drive to develop and expand businesses, establishing a market presence for their new venture, and launching a presence for the brand. The module gives entrepreneurial-minded students the tools to analyse, launch and establish presence of an enterprise venture within the any highly competitive market, to build a positive reputation. Drawing upon the discovery and development of business profiling which is achieved through big-data, to uncover patterns and relationships in establishing an entrepreneurial venture, within their local environment.