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Study + Intern
International Marketing
Study + Internship in London Program
London, England
Dates: 1/18/24 - 4/27/24
International Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Marketing
Instruction in: English
Course Code: BUSN 3372/LNDN 3752
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Students must have a business or marketing background and have taken a course in introductory marketing.
DESCRIPTION
This course will explore terms, concepts, and theories of marketing in the international context, as well as its scope and challenges. Students will examine the ways in which global dimensions technology, research, capital, investment, and production impact marketing, distribution, and communication networks; gain insight into the increasingly interdependent global economic and physical environment and its impact on international marketing; analyze current international marketing issues and their implications; and develop an understanding of how companies develop strategic plans that are competitive to survive and succeed in global markets.