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Study + Intern
Applied Tourism Marketing
Study + Internship in Dublin Program
Dublin, Ireland
Dates: 9/6/19 - 12/16/19
Applied Tourism Marketing
OVERVIEW
CEA CAPA Partner Institution: International School of Business
Location: Dublin, Ireland
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Introduction to Tourism or Tourism Marketing / Services Marketing / Heritage Studies / Hospitality Marketing
DESCRIPTION
The aim of this module is to enable international learners to apply a broad understanding of the theory and practice of tourism marketing to a foreign workplace environment.
On successful completion of this module learners will be able to:
1. Identify the main components of the marketing mix, segmentation process and strategic decisions for tourism marketers.
2. Recognize the difference between the 7P's of services marketing from the 4P?s of product marketing and the associated characteristics and challenges of services marketing.
3. Communicate the application of an original and appropriate marketing strategy and communications campaign for a tourist destination.
4. Discuss the specifics of the tourism marketing environment in Ireland and explain how it could be applied in an International setting.
On successful completion of this module learners will be able to:
1. Identify the main components of the marketing mix, segmentation process and strategic decisions for tourism marketers.
2. Recognize the difference between the 7P's of services marketing from the 4P?s of product marketing and the associated characteristics and challenges of services marketing.
3. Communicate the application of an original and appropriate marketing strategy and communications campaign for a tourist destination.
4. Discuss the specifics of the tourism marketing environment in Ireland and explain how it could be applied in an International setting.