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BUSI 3301 Marketing Strategy for the Arts
Studio Art & Fashion Design Program
Florence, Italy
Dates: 6/25/24 - 7/26/24
BUSI 3301 Marketing Strategy for the Arts
OVERVIEW
CEA CAPA Partner Institution: Santa Reparata International School of Art
Location: Florence, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Code: TBA/BUSI 3301
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The fact that the art world and the practice of marketing are changing provide an enormous challenge for marketing managers. The goal of this course is to determine how to position the visual and performing arts in the marketplace. Using case studies, students will develop skills thinking about the placement and planning for arts organizations through an understanding of the consumer and the market in each case.
Topics include: marketing theory and application, strategic marketing, niche marketing, consumer and audience development, public relation strategies, market research, planning against competition and advertising.
Topics include: marketing theory and application, strategic marketing, niche marketing, consumer and audience development, public relation strategies, market research, planning against competition and advertising.