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BUSI 4102 / FDES 4302 Fashion Promotion and Show Production
Studio Art & Fashion Design Program
Florence, Italy
Dates: 1/7/25 - 4/26/25
BUSI 4102 / FDES 4302 Fashion Promotion and Show Production
OVERVIEW
CEA CAPA Partner Institution: Santa Reparata International School of Art
Location: Florence, Italy
Primary Subject Area: Business
Other Subject Area: Fashion Design
Instruction in: English
Course Code: TBA/BUSI4102/FDES4302
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Fashion Promotion and Show Production is an interactive course that allows students to apply knowledge skills about fashion promotion and show production in a real-world setting. This course introduces students to the promotion elements of the fashion industry including advertising, public relations, publicity and special event product. Particular attention will be given to the transition of what students learn by attending fashion shows and presentations into their final project, which will see them producing the entire school's fashion venue and environment at the student show.