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BUSI 3103 Fashion Branding
Studio Art & Fashion Design Program
Florence, Italy
Dates: 1/7/25 - 4/26/25
BUSI 3103 Fashion Branding
OVERVIEW
CEA CAPA Partner Institution: Santa Reparata International School of Art
Location: Florence, Italy
Primary Subject Area: Fashion Merchandising
Instruction in: English
Course Code: BUSI 3103
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course is designed to introduce the student to the concept of fashion branding and the processes needed to successfully develop or re-develop a fashion brand. It shows a wide variety of subjects relevant to brand development strategies for both mainstream and luxury brands, covering all the aspects of branding and brand management.