Sports & Society in Europe

Due to the economy's globalizing tendencies, the disrupting communication tools that have been developed in the past few decades and the growth and concentration of the international networks, among other factors, sporting practices and professional sports all around the world have increasingly become targeted as business opportunities and become global businesses that shape a whole industry. Hence, all aspects of the business science have been thoroughly applied in the study of all angles of the potential profitability of any activity perceived as a sporting one. In an international context, sports business managers consider the internationalization of their businesses as a key factor to success.

The course explores the key concepts that surround the international sports business industry and its competitive environment, as well as introducing the strategies and main aspects to take into consideration when companies and its management begin an international business activity related to sports.