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Spanish and Latin American Economies and International Marketing
Spanish Language & Liberal Arts Program
Granada, Spain
Dates: 5/28/25 - 7/1/25
Spanish and Latin American Economies and International Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Granada
Location: Granada, Spain
Primary Subject Area: Economics
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Spanish and Latin American Economies: Students will learn about the current economic situation in Spain and Latin America, as well as the cultural, economic, historical, political and social factors that have shaped the economies of these countries over the last decades. The bases of this course are made up of three different areas: main companies in Spain and Latin America, the basics of the Spanish and Latin American economy and the lexicon.
International Marketing: This course will familiarize students with the characteristics of the internationalization process, strategies for entering international markets, the process of selecting target international markets, the segmentation and positioning process in international markets, and decisions related to the standardization and adaptation of the international marketing mix.
International Marketing: This course will familiarize students with the characteristics of the internationalization process, strategies for entering international markets, the process of selecting target international markets, the segmentation and positioning process in international markets, and decisions related to the standardization and adaptation of the international marketing mix.