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International Marketing
Spanish Language & Liberal Arts Program
Granada, Spain
Dates: 5/28/25 - 7/1/25
International Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Granada
Location: Granada, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 1.5
Contact Hours: 22
DESCRIPTION
This course will familiarize students with the characteristics of the internationalization process, strategies for entering international markets, the process of selecting target international markets, the segmentation and positioning process in international markets, and decisions related to the standardization and adaptation of the international marketing mix.