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International Marketing
Spanish Language & Liberal Arts Program
Granada, Spain
Dates: 1/23/23 - 5/26/23
International Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Granada
Location: Granada, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This subject will lead the student to become familiar with the characteristics of the process of internationalization, the market entry strategies into the international markets, the process of selection of the target international markets, the process of segmentation and positioning in the international markets, and the decisions regarding the standardization and adaptation of the international marketing-mix.