Regional Tourism Planning

Within a tourism context of high competitiveness, both mature tourism destinations and emerging areas that have potential resources for the tourism dynamization of the territory, have to undertake processes of territorial tourism planning, as well as develop management instruments and useful tools to place or maintain them with an advantage in the complex tourism market.
Based on this need, this subject is focused on the explanation of the essential foundations of the territorial planning process for tourism purposes.

With an eminently applied vocation, the methodological and conceptual bases of planning, related to sustainability and social equity, will be explained during the lessons for the most appropriate tourism development according to its application in different areas. In addition, the different ways of approaching planning will be dealt with in order to apply the knowledge on different cases studies. For this purpose, the different territorial planning stages will be analysed, from the preliminary analysis and diagnosis to the definition of strategies, programmes and realistic actions adapted to the social, economic and environmental context.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.