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Strategic Marketing
Science & Engineering Program
Alicante, Spain
Dates: 1/22/25 - 5/24/25
Strategic Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
This course is related to courses in the same and previous years, such as Introduction to Marketing, Marketing Management, and Market Research. Therefore, this course allows students to further expand their knowledge in the field of marketing and market research, forming the commercial and marketing foundation for students.
This approach delves into marketing from the perspective of company management, as a system of thinking and operational management of tools and procedures. To achieve this, a methodology is followed that enables the successful planning, execution, and control of a strategic marketing plan. The aim is to provide students with the necessary knowledge to assume positions in organizational management, in order to implement strategic marketing plans that serve as a guide for the company's long-term commercial actions.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.
This approach delves into marketing from the perspective of company management, as a system of thinking and operational management of tools and procedures. To achieve this, a methodology is followed that enables the successful planning, execution, and control of a strategic marketing plan. The aim is to provide students with the necessary knowledge to assume positions in organizational management, in order to implement strategic marketing plans that serve as a guide for the company's long-term commercial actions.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.