Introduction to Marketing

The basic objective of the subject Introduction to Marketing is to provide students with basic training and an overview of the fundamental aspects within the functional area of the Business Management and Research that allows them to face their practice in business, especially in the professional profiles of commercial consultancy and commercial director. Throughout the course, the student is familiarized with the basic concepts of marketing, including market research, marketing strategy, and marketing management tools (product, price, distribution and communication). This allows the student to face the learning of the contents of the module "Marketing and Market Research" with a holistic vision of all the elements that make up the area of commercialization of the company. This subject is, therefore, an introduction for the subsequent development of the other subjects of the module: three compulsory subjects located in the second and third years (Market Research, Marketing Management and Strategic Marketing) and, depending on the corresponding Degree, four fourth year elective subjects (International Marketing, Marketing Communication, Commercial Distribution, and Sales Management).

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.