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BUS 3320 Marketing to French Customers
Science & Engineering Program
French Riviera, France
Dates: 9/3/24 - 12/21/24
BUS 3320 Marketing to French Customers
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601
DESCRIPTION
This course is studied from specific national perspectives; France. It addresses marketing in an international environment when the customer is a consumer. Students learn the main steps in identifying a market and adapting the four principles of marketing to a particular political economic, technological and ethical environment; they will also learn how to coordinate distribution networks and communication campaigns.