MGMT 3000 Service Sector Management

This course will introduce the student to the services industry activity as a separate and distinct area of management. It will make to student aware of its powerful influence in competitive markets. It is thus designed to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific the services activity. Specifically, we will focus our attention on understanding four main areas: the service experience and the special characteristics of services, the satisfaction of service customers and the need to integrate marketing, human resources and operations within the service and the importance of customer management. Strategies used by successful service marketers will be discussed.

The emphasis in the course will be on service in general rather than on any particular industry. It is designed not just for students who want to pursue a career in services industries but also in good industries with service components. The students will have the opportunity to visit several projects related to the service industry such as Amazon and Hallett Packard locate in Costa Rica's Free Zones.