Information Management in Communication

Part I: Documentation science as field of study: Information sources and documentary search. Students will be introduced in this first part of the subject to the knowledge of basic concepts in Documentation as a scientific field of study. The use of varied sources of information, controlled indexing languages, the different stages to be accomplished in order to succeed in a documentary search will be presented in Part I.

Part II: Documentation in advertising: Information sources and information management applied to scientific research. The second part of the contents of the subject will focus on specific information sources in the field of advertising and public relations (websites, academic and professional journals, databases and archives). Besides, the topic of information management applied to the research in the field of study of information applied to the research in core concepts such as citation styles and bibliographic references will be taught.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.